Imagine you and I are standing in a room full of
people. If I suddenly start yelling, I will get everyone's attention.
But if I keep on yelling at the same level for awhile, what happens?
Pretty soon they all get bored and stop listening (and probably leave).
It's natural to think that being loud, is an attention-getter but if
loudness becomes the norm then it ceases to be something we are
interested in.
We are 'hardwired' to notice change. When something changes, we check
it out. What's happening? What's different? It's a survival mechanism,
like the 'fight or flight' response. Once we are satisfied that
everything is safe, we no longer need to devote energy to it and we
disengage our attention. When I started yelling, everyone noticed the
change; when they determined there was no threat, they disengaged their
attention.
So, let's try this. What happens if I yell for 30 seconds, then speak
softly for 30 seconds, then yell again? Each of those changes in volume
level will attract attention. It's the change -- the AMOUNT of change,
which we call CONTRAST -- that gets attention. Contrast says: "Hey,
notice THIS! It's different." The more contrast, the more difference,
the more it captures attention.
We're going to do the same thing with songs: grab the listener's attention and hold it by using CONTRAST! If I sing in a loud, urgent tone of voice I will get attention, especially if the words are emotionally compelling - let's call that a chorus. Then, if I employ a softer tone and the words reveal intimate details, I pull the listener closer, still keeping them involved because I'm doing something different. I've used contrast to create a new section. Let's call this the verse. Then, when I return to the first section - louder, more urgent - I've got their attention again and it's clear that we're not in the verse anymore, we're in the chorus. Thus, I have created a structured experience, directed the listener's attention and successfully kept them involved in what I'm doing. And I used contrast to do it! |
This example of yelling and whispering is pretty basic.
In a song, we can create contrast with NOTE RANGE, PACE OF THE WORDS,
and PHRASE LENGTHS. Try adding contrast to your songs by writing the
verse in a low note range and the chorus in a higher note range or
write a verse with a lot of words sung quickly and a chorus with
slower, smoother delivery of the words. Listen to current hit songs and
you'll hear both of those techniques.
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SONGWRITER TIP: BEGIN WITH A BLOCKBUSTER THEME
Some songwriters spend a lot of time waiting. Waiting for inspiration.
Waiting for an idea. Waiting. I don't want you to wait. I want you to
start doing, writing, creating. Now.
One of the things songwriters most often seem to wait for is an idea
that will launch them into the deep emotional waters of a song. Not
only is it unnecessary to hang around hoping an idea will magically
appear, it can lead to repetition and stagnation of your creative
muscles. It's funny how, once an idea has worked, it tends to reappear
over and over again. So, here's an idea...
You might have noticed that songs use many of the same themes that
drive other types of dramatic entertainment. Just check out the list of
top ten romantic films of all time or today's favorite contemporary TV
dramas. While hit songs tend to focus on relationships and emotions
rather than car chases and shoot-outs, they share many of the same
dramatic elements: Who is involved? What will happen next? You can use
popular movies and TV shows to lead you to themes that pack a big
emotional punch both for you and your listeners.
So, yes, I'm telling you to watch TV and go to the movies. Remember,
it's important for you to be present emotionally in your song so start
by looking for a scene that draws your emotional attention. When did
you find yourself getting involved with a character? When did you
identify with the character? What was the peak emotional moment for you
in this character's story? Any of these points in a storyline can
provide a theme for a song. For example, here's a scene: The lead
character sits alone in a dark room after seeing an ex-lover who is now
involved with someone else. If you were watching this scene and you
felt moved by it, consider creating a song based on it. Use your
imagination to create dialogue, images, background, and specific
examples, whatever you need for your song. And you don't have to limit
yourself to romantic themes; you can write social commentary or
character songs based on drama and action scenes.
==================================
SONGWRITER TIP: LOOK FOR THE MELODY THAT LIVES IN YOUR LYRIC
Every time you open your mouth to speak, you start singing! Don't
believe me? Just try speaking without rhythm or pitch. You can't do it.
We generally imagine singing as something quite apart from everyday
speech. People who think nothing of talking your head off, are scared
to death if you ask them to sing a few notes. (Hmm, might be a good way
to shut them up) In reality, when we speak we use pitch, volume, pace,
rhythm, and words -- all the elements of a song. The only difference is
in a song these elements are exaggerated. Of course, we also add some
repetition and a couple other things but to get your raw melody going,
speech is all you need.
It's the melody portion of speech that communicates emotion. In fact,
just by changing the melody you can give the same words an entirely
different emotional meaning. Try this: say the phrase "Oh, no?" as if
you are asking a simple question. Now, say the same phrase --"Oh
no!"-as if you are anxious and frightened. Notice the difference in the
melody? Exaggerate the emotion in the second phrase and you'll really
hear it. In the first phrase the "no" has a slight rising melody. In
the second phrase, the "no" has a slight downward melody, words were
higher pitched, the pace is faster, the volume louder. Now try saying
"Oh no." with a sarcastic, disbelieving, 'you've got to be kidding'
tone. It's an entirely different melody from the other two.
We begin tuning into the melodic/emotional elements of speech from the
time we are born, even before we ever understand the actual words being
used. By the time we're teenagers, even small nuances of melody convey
loads of meaning. You can use this melodic element of speech to give
your songs added emotional impact and credibility. If you've got a
lyric that asks a question, try a rising melody on end of the phrase,
just as if you were really asking a question. Or, if your questions are
the kind that don't really want an answer, try a descending melody on
the end of the phrase. It will convey a lot of information and sound
natural and believable to your listeners. If you've got a song with
sarcasm in it, try lowering the melody a la "You're So Vain" by Carly
Simon. Add a descending, 'sighing' note for a sense of resignation and
hopelessness as at the end of the bridge in "Somewhere Over the
Rainbow."
To achieve the conversational tone of many of today's verses, try
speaking your verse lyric in an offhand, conversational manner, then
exaggerate it a little to begin creating your verse melody. Keep the
pauses that occur naturally and exaggerate the little ups and downs in
your speaking voice. You'll want to make changes later but, for now,
this will give you a good place to start. Remember, this is your raw
material, not the finished melody.
Choruses often have more energy and urgency, conveying more of the
song's emotional heart. As we saw with the "Oh, no!" phrase, the more
emotion there is, the more the melody of speech tends to rise. That's
why very emotional pop and rock choruses work well in a higher note
range. Speak the chorus lyric with as much emotion as you can put into
it. Now, exaggerate the pitches, keeping the rhythm of the words and
any pauses that occur naturally. This will get you started on your
chorus.
Once you have found the melody your lyric wants, then sit down with
your guitar or keyboard and starting roughing out the chords. I like to
record my vocal ideas before I even start to add chords, that way I can
recall the original "spoken word" melody if the chords start to pull me
away.
==================================
SONGWRITER TIP: PUT A FAMILY OF IMAGES TO WORK FOR YOU
by Robin Frederick (c) 2008.
Based on "Shortcuts to Hit Songwriting: 126 Proven Techniques for Writing Songs That Sell" available at Amazon.com.
Using an image is like opening a door into your listener's head. It's
impossible not to see a mental picture when we hear an image-word. If I
say 'rain', you picture rain. But that's not all that happens; along
with that picture of rain, come all the associations you have with it:
a grey sky, the physical sensation of humidity, cozy indoors, cold and
wet outdoors. Images don't arrive alone. They are always accompanied by
a gaggle of related images, ideas, sensations, and experiences. Think
of it as a family that stays together.
As a songwriter, you can use this family to your advantage. While you
can't control all of the responses to an image your listener will have,
there are plenty of shared associations you can count on. Associations
like these add depth and richness to your lyric with no extra effort on
your part. Play with them, use them to underscore your theme, you can
get a lot of bang for your buck with an image that's got a big family.
Be alert to images with associations that conflict with your theme or
with each other. These can create a distraction that drags your song
down. If the singer is driving "a flashy pink Cadillac" with its
suggestion of ego and impulsiveness, it will be difficult for us to
believe he's also "the salt of the earth" and "dependable as the rising
sun." Your listeners will end up spending a lot of time trying to
reconcile these two sets of images instead of listening to your song.
This is an extreme example; look for more subtle occurrences where one
image is undermining another. Of course, it's fine to have contrasting
images if you want to demonstrate the difference between two people or
things.
A phrase like "I'm a prisoner of your love," can work for and against
you. The image of a 'prisoner' has a lot of associations with it that
might add depth to your theme but it's been so overused that listeners
don't 'see' it anymore. To make an image like this work for you,
freshen it up by varying the image itself: "Your love is holding me
hostage." Or, give us a new insight or twist on the image in the surroun
ding lines: "I'd give up my freedom to become / a prisoner of your love."
Go through some of your own song lyrics and see if you can put image families to work for you!
==================================
SONGWRITER TIP: WRITE IN A GENRE
by Olayinka Ayodeji (C) 2011.
Based on "Shortcuts to Hit Songwriting: 126 Proven Techniques for Writing Songs That Sell" available at
Like ice cream, songs come in different flavors: strawberry, chocolate,
peach, and rocky road. And, like ice cream flavors, there are very real
differences between the four mainstream music genres-Country, Pop,
Rock, and R&B/Soul-and each one appeals to a different audience.
CHOOSE A GENRE AND GET FAMILIAR WITH IT
Spend some time listening to current hits in the genre you want to
write in. If you like Country music, listen to the top 20 current
Country hits and study the chords, melodies, and lyrics to see what
they have in common. What is it that Country audiences are excited
about right now? If you're interested in Rock, Pop, R&B/Soul or
Hip-Hop, check out the current radio airplay charts to see which songs
are getting the most play. These are the ones that listeners are eating
up! You can find up-to-date Radio Airplay Charts at
http://www.radioandrecords.com. Click on "Charts" and check out the
ones you're interested in. (If you don't know which charts you're
interested in, check out a few. This is essential research for
songwriters!)
Once you've found a genre you like and a couple of songs, listen to
them carefully and study your genre. Look for the general, broad
characteristics of your genre by asking the following questions as you
listen.
LYRICS:
What themes are featured?
What kind of language is used?
What sorts of characters turn up in these songs?
MELODY:
How much contrast is being used between sections?
Are the melodies complicated or simple?
How much repetition is used, how much variation in the melody line?
CHORDS:
Do you hear basic three-note chords primarily?
What other kinds of chords are being played?
How frequently are the chords changing?
These are just a few of the questions that will help you study your
genre. No one wants to sound exactly like everyone else but you do want
your song to incorporate enough of a genre's characteristic sound so
that it will fit into a radio format. Blend it with your own style to
make sure YOU still sound like YOU but give it an extra push toward
radio.
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